Attributes Of Shrink Sleeve Labeling
There are several product labeling techniques available today. You could go for roll-fed shrink sleeves labeling which involves roll-fed application of the label making use of a combination of shrink techniques and glue-on, cut & stack film labeling which are characterized by moisture resistance and scuff-resistance, cut & stack paper labeling that is similar to cut & stack film labeling, but where C1S and C2S papers are utilized, and in-mold labeling where the labeling is done as the containers are being molded.
One of the fastest growing product labeling methods nowadays is shrink sleeve labels. This labeling technique involves the use of the latest in HD Flexo pre-press technologies. The most significant advantages of this labeling method is that the flexographic printing employed is extremely 'green', meaning it is the most suitable choice in order to lessen your company's carbon footprint. According to DuPont's Life Cycle Assessment of 2008, the flexographic printing strategy reduces carbon dioxide emission and energy consumption by approximately 50% in comparison to other label printing methods such as Rotogravure. In leading label making company plants, the printing technique is characterized by servo-driven flexo presses, solvent-free flexo platemaking, and water-based flexo ink manufacturing.
The shrink sleeves labeling strategy is advantageous in that it is the cheapest labeling methods today. The low cost is because very thin films of plastic are employed. The low labeling costs signifies it is possible to try out different shrink sleeve labels to determine what the most efficient option is. This labeling method provides you with unparalleled flexibility in terms of the types of films employed (you can choose from PVC, OPS, PETG, or PLA films) and also in terms of the container shape and size that could be labeled. This is very important because we all have different labeling needs and you are therefore able to do what is perfect for your company/product.
Shrink sleeve labeling will aid you in your advertising campaign. This labeling method provides you with 360 messaging and graphics, meaning your product has better consumer appeal and customers get to see your product in shelves, no matter where they are facing. Your marketing campaign will also benefit from the fact that you can incorporate an easy-tear feature and a back-printing feature with print copy or adhesive to help you run promotions by means of giveaways and print coupons. You could also obtain an optional tamper-proof feature to protect the label in transit, in storage, and on display against scuffles and scratches with shrink sleeve labeling.
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