Apple's Secret Strategy For Mobile Advertising: A Giant Change On Traditional Advertising Strategy
Computer giant Apple has made a few moves in the past a few months (including growth in the iphone apps market space) which includes a well-kept secret interest in mobile publicity. Apple filed a patent application several months ago that came to the focus among the public. The contents of that patent application point to a likely modification in the manner that Apple could cash in on its products-both hardware and software, the software naturally is straightly related to iphone applications which have become so popular nowadays. The facts of the patent describe what Apple named as 'enforcement routine' software which implies that the company will integrate publicity into its hardware and software that customers simply can't jump over.
The patent also states the fact that users would require to prove that they've either seen or listened to an advertisement before being able to get into the functionality features of the hardware. For instance, customer couldn't use their iPod until they have watched the commercial and then punched in a code to prove that the adverts are watched in their entirety.
The variety of hardware that Apple that is developing this software for ranges from the iPhone to the set top box TV, Apple TV, to a notebook, the iPod touch and many more. The catch is that clients will need to endure a very savvy publicity plan that ensure they're paying attention. If not, the system can just block the user from using the devices until compliance is met. The fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the dream of an Apple engineer.
The implications of this kind of bold advertising move could very well rock the industry as we see the technique of opening the development of iphone 3g apps continue to fuel the amount of downloadable iphone apps; which in return makes apple's mobile marketing products that much more attractive.
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